Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.
Tag Archives: social media
How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic
Managing an app’s social media means that you have an interesting situation. Often times, the app’s user base may be considered as a huge (figurative) bucket of prospects, who’d be willing to engage with you outside of it – in social media, namely. There are many ways of letting them know that you’re doing somethingCzytaj dalej „How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic”
ARGs and quizes on Facebook as a part of creating meta-content for the fans
Alternative Reality Games are something which lies close to my heart. I used to be extremely interested in, say, darker parts of the internet, be them fictional or not. Marble Hornets (it’s more of a series, but it has strong ARG vibes), NOC+10 are just some of the media which I was more than happyCzytaj dalej „ARGs and quizes on Facebook as a part of creating meta-content for the fans”
How to deal with a spyware scamming scheme on Facebook?
Jean Jacques Rousseau said once that all people are good, it’s the civilization which is evil and because of it, some people turn evil. Honestly, I have no idea whether he was right or not. The point is – there are bad people out there and it’s sometimes pretty hard to deal with them. ICzytaj dalej „How to deal with a spyware scamming scheme on Facebook?”
Social media reach’s overrated
I’ve made numerous PPC campaigns in social media and while I was usually able to set my very own KPIs. Since I happen to work in the video game industry, I usually went with conversions, which makes a lot of sense. However, I’ve done some campaigns which were only all about the reach. I didn’tCzytaj dalej „Social media reach’s overrated”