5 Trends for Video Games Marketing and Gaming Market in 2023

‘Tis the time of year when lists of expected trends for conducting your marketing arrive and make, more or less, educated guesses about what to pay attention to, take under consideration while revising your comms strategy, and also what to avoid in 2023. As we can’t predict the future, here are some of my typesCzytaj dalej „5 Trends for Video Games Marketing and Gaming Market in 2023”

Cryptic social media posts can perform well. A few words about gift codes (3 case studies)

Even though I strongly advocate for simplicity and precision when it comes to the creation of copy for social media, I do realise that being a tad bit cryptic in some scenarios will actually be quite beneficial in terms of performance. However, before you put your fanbase to work, you need to know if theyCzytaj dalej „Cryptic social media posts can perform well. A few words about gift codes (3 case studies)”

Which social media portal is the best for marketing your game? (+ AUDIO/YT VIDEO VERSION)

eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.

The easiest and free way to grow your game’s social media following

A lot of studios struggle with growing their social media following. There are, of course, many things that could be done to enhance and speed up the process – adjusting communication strategy, posting more content etc. Some even use paid campaigns to improve their brands’ recognition. However, there’s a simple thing that can be done in the game itself that can provide a decent following and, aside from slightly altering UI, it costs nothing. In this article, I’ll talk about this little trick and will provide some info on how to measure its effects on your social media presence.

6 simple steps of creating a great social media copy (+ AUDIO/YT VIDEO VERSION)

Writing an engaging copy, be it a social media copy or a longer-form can sometimes be hard. Difficulties come in many shapes and forms. Writer’s block, burnout, lack of interesting topics and so on… However, I figured out a simple workflow that is easily applicable to communication schemes we use and it allows me andCzytaj dalej „6 simple steps of creating a great social media copy (+ AUDIO/YT VIDEO VERSION)”

Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness

Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience Indie Games Marketing 101 pt. 2 – F2P distribution model Indie Games Marketing 101 pt. 3 – P2P distribution model OK, let’s say that you conducted your marketing research, decided what kind of a game you’d like to make andCzytaj dalej „Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness”

How to train a Social Media Specialist?

Hi, I know that it’s been a while since I last posted an article to this blog, but I’ve had a ton of stuff to do, including a total rebuilding of my kitchen, helping out my fiancee with her obligations and so on. A pretty dynamic time in my life. But I have some topicsCzytaj dalej „How to train a Social Media Specialist?”

High Facebook ad score doesn’t guarantee good ad performance

Facebook introduced a rating mechanism to its ads manager a few years ago (RIP Power Editor, I miss you). It serves a purpose of rating how well your ad is expected to perform and how well it’s going to be responded to. In this post I’ll be talking about one case during which I caredCzytaj dalej „High Facebook ad score doesn’t guarantee good ad performance”

What have we learned from doing each dev live stream?

Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.