Which social media portal is the best for marketing your game?

eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.

The easiest and free way to grow your game’s social media following

A lot of studios struggle with growing their social media following. There are, of course, many things that could be done to enhance and speed up the process – adjusting communication strategy, posting more content etc. Some even use paid campaigns to improve their brands’ recognition. However, there’s a simple thing that can be done in the game itself that can provide a decent following and, aside from slightly altering UI, it costs nothing. In this article, I’ll talk about this little trick and will provide some info on how to measure its effects on your social media presence.

6 simple steps of creating a great social media copy

Writing an engaging copy, be it a social media copy or a longer-form can sometimes be hard. Difficulties come in many shapes and forms. Writer’s block, burnout, lack of interesting topics and so on… However, I figured out a simple workflow that is easily applicable to communication schemes we use and it allows me andCzytaj dalej „6 simple steps of creating a great social media copy”

Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness

Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience Indie Games Marketing 101 pt. 2 – F2P distribution model Indie Games Marketing 101 pt. 3 – P2P distribution model OK, let’s say that you conducted your marketing research, decided what kind of a game you’d like to make andCzytaj dalej „Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness”

How to train a Social Media Specialist?

Hi, I know that it’s been a while since I last posted an article to this blog, but I’ve had a ton of stuff to do, including a total rebuilding of my kitchen, helping out my fiancee with her obligations and so on. A pretty dynamic time in my life. But I have some topicsCzytaj dalej „How to train a Social Media Specialist?”

High Facebook ad score doesn’t guarantee good ad performance

Facebook introduced a rating mechanism to its ads manager a few years ago (RIP Power Editor, I miss you). It serves a purpose of rating how well your ad is expected to perform and how well it’s going to be responded to. In this post I’ll be talking about one case during which I caredCzytaj dalej „High Facebook ad score doesn’t guarantee good ad performance”

What have we learned from doing each dev live stream?

Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.

How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic

Managing an app’s social media means that you have an interesting situation. Often times, the app’s user base may be considered as a huge (figurative) bucket of prospects, who’d be willing to engage with you outside of it – in social media, namely. There are many ways of letting them know that you’re doing somethingCzytaj dalej „How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic”

ARGs and quizes on Facebook as a part of creating meta-content for the fans

Alternative Reality Games are something which lies close to my heart. I used to be extremely interested in, say, darker parts of the internet, be them fictional or not. Marble Hornets (it’s more of a series, but it has strong ARG vibes), NOC+10 are just some of the media which I was more than happyCzytaj dalej „ARGs and quizes on Facebook as a part of creating meta-content for the fans”

How to deal with a spyware scamming scheme on Facebook?

Jean Jacques Rousseau said once that all people are good, it’s the civilization which is evil and because of it, some people turn evil. Honestly, I have no idea whether he was right or not. The point is – there are bad people out there and it’s sometimes pretty hard to deal with them. ICzytaj dalej „How to deal with a spyware scamming scheme on Facebook?”