‘Tis the time of year when lists of expected trends for conducting your marketing arrive and make, more or less, educated guesses about what to pay attention to, take under consideration while revising your comms strategy, and also what to avoid in 2023. As we can’t predict the future, here are some of my typesCzytaj dalej „5 Trends for Video Games Marketing and Gaming Market in 2023”
Tag Archives: marketing
The Worst Soul Hackers 2 Review and Endless Persona Comparisons (+YT AUDIO/VIDEO VERSION)
I wrote an article complaining about video games journalists comparing Shin Megami Tensei 5 to Persona, but never published it, or recorded a voiceover for it. I didn’t do any of that, because I was kinda late to the party. However, a new Atlus game is being released later this month, it’s called Soul HackersCzytaj dalej „The Worst Soul Hackers 2 Review and Endless Persona Comparisons (+YT AUDIO/VIDEO VERSION)”
A late response to Leffen’s F2P fighting game remarks (+YT VIDEO VERSION)
Leffen, one of the most prominent Super Smash Brothers Melee and Guilty Gear Strive players in the world, published a string of tweets a couple of months ago and they were as follows:
Many Purposes of Social Media Management in the gaming industry (free video and presentation)
Watch my speech at GIC 2021!
Which social media portal is the best for marketing your game? (+ AUDIO/YT VIDEO VERSION)
eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.
There’s a new in-game ad type. Will it take off?
There are many different ad types and formats. Interstitial videos, banners, interactive ones… Most of them convert pretty well, but it seems there is a new type of ad appearing soon. There’s a company called Odeeo and they want to introduce “ non-intrusive audio-based messaging” to the world of mobile gaming. In this article, I’ll describe how the format is going to work and I’ll make some predictions regarding its viability.
The easiest and free way to grow your game’s social media following
A lot of studios struggle with growing their social media following. There are, of course, many things that could be done to enhance and speed up the process – adjusting communication strategy, posting more content etc. Some even use paid campaigns to improve their brands’ recognition. However, there’s a simple thing that can be done in the game itself that can provide a decent following and, aside from slightly altering UI, it costs nothing. In this article, I’ll talk about this little trick and will provide some info on how to measure its effects on your social media presence.
Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness
Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience Indie Games Marketing 101 pt. 2 – F2P distribution model Indie Games Marketing 101 pt. 3 – P2P distribution model OK, let’s say that you conducted your marketing research, decided what kind of a game you’d like to make andCzytaj dalej „Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness”
What would fighting games need to be mainstream again?
Even though I suck at them, I really love fighting games and it saddens me that they don’t seem to get much love from the gaming community, aside from the most dedicated fans. Today, I’ll look at some concepts, which may provide an answer to the question – why fighting games aren’t popular and whatCzytaj dalej „What would fighting games need to be mainstream again?”