Which social media portal is the best for marketing your game?

eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.

The easiest and free way to grow your game’s social media following

A lot of studios struggle with growing their social media following. There are, of course, many things that could be done to enhance and speed up the process – adjusting communication strategy, posting more content etc. Some even use paid campaigns to improve their brands’ recognition. However, there’s a simple thing that can be done in the game itself that can provide a decent following and, aside from slightly altering UI, it costs nothing. In this article, I’ll talk about this little trick and will provide some info on how to measure its effects on your social media presence.

High Facebook ad score doesn’t guarantee good ad performance

Facebook introduced a rating mechanism to its ads manager a few years ago (RIP Power Editor, I miss you). It serves a purpose of rating how well your ad is expected to perform and how well it’s going to be responded to. In this post I’ll be talking about one case during which I caredCzytaj dalej „High Facebook ad score doesn’t guarantee good ad performance”

Getting your game’s community stars to help you. 2 case studies

It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes toCzytaj dalej „Getting your game’s community stars to help you. 2 case studies”

What have we learned from doing each dev live stream?

Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.

How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic

Managing an app’s social media means that you have an interesting situation. Often times, the app’s user base may be considered as a huge (figurative) bucket of prospects, who’d be willing to engage with you outside of it – in social media, namely. There are many ways of letting them know that you’re doing somethingCzytaj dalej „How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic”

My response to Ana Valens’ „Among Us is blowing up. Blame fascism”

Hello everyone. It’s been quite a while, since I wrote a blog post. I hope you are all doing well in these odd and hard times. I usually write about social media, community management and marketing in video games industry, however today’s article is going to differ quite a lot from what I’ve already posted.Czytaj dalej „My response to Ana Valens’ „Among Us is blowing up. Blame fascism””

ARGs and quizes on Facebook as a part of creating meta-content for the fans

Alternative Reality Games are something which lies close to my heart. I used to be extremely interested in, say, darker parts of the internet, be them fictional or not. Marble Hornets (it’s more of a series, but it has strong ARG vibes), NOC+10 are just some of the media which I was more than happyCzytaj dalej „ARGs and quizes on Facebook as a part of creating meta-content for the fans”

Three ways of providing customer service in gamedev

Efficiency is what pretty much everyone strives to achieve when working in video game development. It doesn’t really matter whether you are a 3D character artist, a game designer, or an accountant. A majority of people, I believe, work in scrum or agile enrivonments, however sprints are not applicable to some positions, like a customerCzytaj dalej „Three ways of providing customer service in gamedev”