High Facebook ad score doesn’t guarantee good ad performance

Facebook introduced a rating mechanism to its ads manager a few years ago (RIP Power Editor, I miss you). It serves a purpose of rating how well your ad is expected to perform and how well it’s going to be responded to. In this post I’ll be talking about one case during which I caredCzytaj dalej „High Facebook ad score doesn’t guarantee good ad performance”

Getting your game’s community stars to help you. 2 case studies

It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes toCzytaj dalej „Getting your game’s community stars to help you. 2 case studies”