I’ve made numerous PPC campaigns in social media and while I was usually able to set my very own KPIs. Since I happen to work in the video game industry, I usually went with conversions, which makes a lot of sense. However, I’ve done some campaigns which were only all about the reach. I didn’t quite enjoy them and here’s why.
You may happen to be a person in charge of a product, say, a video game. It could be just starting, or it could already be present on the market for a while, and you wonder whether community management’s the thing you should look into. I’ve learned that community management helps with achieving following stuff.Czytaj dalej „What’s the purpose of community management?”
You never know who’s behind the computer in the game you play. Sometimes, it’s a normal person, an artist, a loving mother of 3 beautiful children, other times it may be a depressed individual, an addict or someone who’s gone completely bonkers. I’ll tell the story of the craziest guy I’ve ever encountered while working in game development.Czytaj dalej „The craziest “customer support” story, which ended up with a guy in prison”
Advertising games is quite a fun activity from my point of view, since there’s a ton of ways to express both the product and your very own ideas, as well as having multiple challenges to tackle. The hard thing is to express your game in a cost-effective and fair manner to your audiences. I’d like to tell you a story about limited workforce, not showing the actual game while also telling a relevant story about and engaging people in a fun manner.Czytaj dalej „How I got thousands of new players with a comic strip, maintaining a sub-$1 conversion rate”