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Indie Games Marketing 101 pt. 2 – F2P distribution model

Indie Games Marketing 101 Part 1 – figuring out the game itself and its audience

OK. Let’s say that you’ve decided to make your game. You got all of the mechanics sorted out and your prototype is working well. It has to earn money in order to sustain you and your team, though. You have some budget provided by an investor, but the game will have to be released someday and then it has to be economically viable. How to make money on players, though? I was supposed to talk about two main distribution models – F2P and P2P, however, after putting a few hours into writing about the F2P model, I’ve decided to publish two articles, since it gets pretty long and I don’t want my posts to be bloated. The post about the P2P model will come a few days after this one. Enjoy!

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Indie games marketing 101 pt. 1 – targeting your audience

It’s highly possible that you found this article because you’re trying to market your upcoming indie game, but have little to no budget, or you may be looking for some ideas and tips to enhance your marketing process. It’s a beginning of a series which main purpose is to shed some light on what can be done in order to make your title more visible and how to make people buy your game. Let’s start with one of the most important aspects of marketing – selecting your key audience.

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How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update

Guilty Gear is one of my favourite video game series of all time. These explosive anime fighting games kept me enthralled for a number of reasons – when I first found out about them, there weren’t many PC fighting games and copies of Guilty Gear X2 #Reload and Guilty Gear Isuka were added as free games to a legendary Polish video games magazine, CD Action. The thing is that Arc Sys Works, as many Japanese developers tend to do, seemed to neglect their community outside of Japan and The USA. However, during the last years, they introduced many positive changes and started putting greater emphasis on nurturing their playerbase and the thing they did a short while ago was, so far, their magnum opus. This is going to be a short analysis of their recent actions, their possible motivations and goals.

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Getting your game’s community stars to help you. 2 case studies (+ AUDIO/YT VIDEO VERSION)

It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes to the core areas of my job, I didn’t have many people who’d help me. However, being in charge of communities means that you may potentially have a ton of people who’d be willing to help. In this post I’ll talk about 2 cases in which I was able to find people eager to help me accomplish my objectives, who were in it as players (and often paying customers) simply wanting to lend their hand, as honest admirers of the games. These cases are drastically different from each other, so here I go.

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What would fighting games need to be mainstream again?

Even though I suck at them, I really love fighting games and it saddens me that they don’t seem to get much love from the gaming community, aside from the most dedicated fans. Today, I’ll look at some concepts, which may provide an answer to the question – why fighting games aren’t popular and what could be made in order to make them be in the spotlight again.

Disclaimer – I’m a marketing person, so I won’t be talking much about game mechanics in-depth, since I don’t feel qualified enough to do so.

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My response to Ana Valens’ „Among Us is blowing up. Blame fascism”

Hello everyone. It’s been quite a while, since I wrote a blog post. I hope you are all doing well in these odd and hard times. I usually write about social media, community management and marketing in video games industry, however today’s article is going to differ quite a lot from what I’ve already posted. Ana Valens, a Daily Dot’s columnist, wrote a piece, in which she blames current political and social unrest as the main reason why Among Us, a simple, yet phenomenal „survival game”, based loosely of Space Station 13 (a cult classic, having pretty much he same core mechanic), I believe, has become a smash hit in the last few weeks.

Although her article has been tagged as an opinion piece, I believe that such an „opinion” is deeply flawed and we wouldn’t lose a lot if it got somehow discarded. Here is why.

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Making a Q&A livestream for the first time in Ten Square Games’ history

Livestreams are pretty prevalent in the gaming industry, however they are mostly made by amateurs who play console or PC games. I realized that this format could be used in the mobile games market and decided to conduct the first Q&A livestream session with one of the Fishing Clash game designers. I’ll talk about the process of how this became a thing, what I used to prepare the stream and how did it go.

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