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Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness

Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience

Indie Games Marketing 101 pt. 2 – F2P distribution model

Indie Games Marketing 101 pt. 3 – P2P distribution model

OK, let’s say that you conducted your marketing research, decided what kind of a game you’d like to make and you’ve already decided on the monetization model. You’re pretty confident that you got everything nailed and you started working on the title. Graphic assets are made, first prototype builds of your game are made and you think that everything is on the right track and you can finally tell people about your game. Getting across may be a tad bit difficult, though. In this post in the Indie Games Marketing 101 series I’ll showcase and discuss main ways of letting people know about your games. I will talk about each and every way of increasing your brand awareness in detail in separate posts, so you can kind of consider this article to be a listicle with a short description and pros and cons of each tool with tips at the end.

This article doesn’t talk about sales yet. It’s about making people know about your game and that’s the focus of it, so keep it in mind. An article about sales will be posted in the future.

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Maintaining a grassroots gaming community in a niche game

If you’re familiar with this blog, you probably have noticed that I’m fond of fighting games. They, as a genre, have very much to offer. However, there are big series like Tekken, Street Fighter and Mortal Kombat (Guilty Gear, perhaps, as well) and rarely anything else gets covered in the press. That’s a shame because there are many interesting sub-genres and games, which fly under the radar of everyday player and sometimes, the fighting game community as a whole. I believe that one of those games is Power Rangers: Battle For The Grid. I’ve been playing it on Switch for the last few months and it’s been a lot of fun, as the game has pretty much everything a high-quality product should have (aside from some stuff here and there) – good netcode, enjoyable gameplay, nice soundtrack and so on. Unfortunately, there isn’t a lot of players in the community, it seems. However, when they get engaged, they stick to it and they have a fun time.

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Indie Games Marketing 101 pt. 3 – P2P distribution model

Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience

Indie Games Marketing 101 pt. 2 – F2P distribution model

The most obvious thing to do after writing about the F2P model is to write one about the P2P model. This one seems to be way more intuitive and natural since you pay for the product, but everything has its pros and cons. Without further ado, let’s get to the topic.

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How to make your customers hate you. Nintendo’s Melee and Splatoon 2 controversy case study

Oh boy, has it been a rough time to be associated with Nintendo by any means. It took them two extremely poor decisions to be absolutely bombarded by their own players, by the industry and by the entire gaming part of the Internet. How it all happened? Let’s get to the story.

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Indie Games Marketing 101 pt. 2 – F2P distribution model

Indie Games Marketing 101 Part 1 – figuring out the game itself and its audience

OK. Let’s say that you’ve decided to make your game. You got all of the mechanics sorted out and your prototype is working well. It has to earn money in order to sustain you and your team, though. You have some budget provided by an investor, but the game will have to be released someday and then it has to be economically viable. How to make money on players, though? I was supposed to talk about two main distribution models – F2P and P2P, however, after putting a few hours into writing about the F2P model, I’ve decided to publish two articles, since it gets pretty long and I don’t want my posts to be bloated. The post about the P2P model will come a few days after this one. Enjoy!

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Indie games marketing 101 pt. 1 – targeting your audience

It’s highly possible that you found this article because you’re trying to market your upcoming indie game, but have little to no budget, or you may be looking for some ideas and tips to enhance your marketing process. It’s a beginning of a series which main purpose is to shed some light on what can be done in order to make your title more visible and how to make people buy your game. Let’s start with one of the most important aspects of marketing – selecting your key audience.

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How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update

Guilty Gear is one of my favourite video game series of all time. These explosive anime fighting games kept me enthralled for a number of reasons – when I first found out about them, there weren’t many PC fighting games and copies of Guilty Gear X2 #Reload and Guilty Gear Isuka were added as free games to a legendary Polish video games magazine, CD Action. The thing is that Arc Sys Works, as many Japanese developers tend to do, seemed to neglect their community outside of Japan and The USA. However, during the last years, they introduced many positive changes and started putting greater emphasis on nurturing their playerbase and the thing they did a short while ago was, so far, their magnum opus. This is going to be a short analysis of their recent actions, their possible motivations and goals.

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