5 Trends for Video Games Marketing and Gaming Market in 2023

‘Tis the time of year when lists of expected trends for conducting your marketing arrive and make, more or less, educated guesses about what to pay attention to, take under consideration while revising your comms strategy, and also what to avoid in 2023. As we can’t predict the future, here are some of my typesCzytaj dalej „5 Trends for Video Games Marketing and Gaming Market in 2023”

Why Diablo Immortal and Blizzard ultimately won (+YT AUDIO/VIDEO VERSION)

Blizzard hasn’t had the best few years. While the company can list some successes, such as the decently perceived Overwatch 2 tests and the launch of the legacy version of World of Warcraft, in recent times, it’s not considered to be in its heyday. The massive harassment scandal that surfaced last year, oddly political andCzytaj dalej „Why Diablo Immortal and Blizzard ultimately won (+YT AUDIO/VIDEO VERSION)”

The Worst Soul Hackers 2 Review and Endless Persona Comparisons (+YT AUDIO/VIDEO VERSION)

I wrote an article complaining about video games journalists comparing Shin Megami Tensei 5 to Persona, but never published it, or recorded a voiceover for it. I didn’t do any of that, because I was kinda late to the party. However, a new Atlus game is being released later this month, it’s called Soul HackersCzytaj dalej „The Worst Soul Hackers 2 Review and Endless Persona Comparisons (+YT AUDIO/VIDEO VERSION)”

Why Video Game Journalists Aren’t Liked By The Gamedev Industry (+ AUDIO/YT VIDEO VERSION)

Hello everyone. I wanted to have an article about the review of Shin Megami Tensei 5 on IGN and talk about how it is fundamentally flawed. The author, Leana Hafer, constantly drew comparisons between the game she reviewed and Persona 5, which made about as much sense as comparing Mount & Blade 2 Bannerlord toCzytaj dalej „Why Video Game Journalists Aren’t Liked By The Gamedev Industry (+ AUDIO/YT VIDEO VERSION)”

Cryptic social media posts can perform well. A few words about gift codes (3 case studies)

Even though I strongly advocate for simplicity and precision when it comes to the creation of copy for social media, I do realise that being a tad bit cryptic in some scenarios will actually be quite beneficial in terms of performance. However, before you put your fanbase to work, you need to know if theyCzytaj dalej „Cryptic social media posts can perform well. A few words about gift codes (3 case studies)”

Which social media portal is the best for marketing your game? (+ AUDIO/YT VIDEO VERSION)

eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.

There’s a new in-game ad type. Will it take off?

There are many different ad types and formats. Interstitial videos, banners, interactive ones… Most of them convert pretty well, but it seems there is a new type of ad appearing soon. There’s a company called Odeeo and they want to introduce “ non-intrusive audio-based messaging” to the world of mobile gaming. In this article, I’ll describe how the format is going to work and I’ll make some predictions regarding its viability.