High Facebook ad score doesn’t guarantee good ad performance

Facebook introduced a rating mechanism to its ads manager a few years ago (RIP Power Editor, I miss you). It serves a purpose of rating how well your ad is expected to perform and how well it’s going to be responded to. In this post I’ll be talking about one case during which I caredCzytaj dalej „High Facebook ad score doesn’t guarantee good ad performance”

Indie games marketing 101 pt. 2 – F2P distribution model

Indie games marketing 101 Part 1 – figuring out the game itself and its audience OK. Let’s say that you’ve decided to make your game. You got all of the mechanics sorted out and your prototype is working well. It has to earn money in order to sustain you and your team, though. You haveCzytaj dalej „Indie games marketing 101 pt. 2 – F2P distribution model”

Indie games marketing 101 pt. 1 – targeting your audience

It’s highly possible that you found this article because you’re trying to market your upcoming indie game, but have little to no budget, or you may be looking for some ideas and tips to enhance your marketing process. It’s a beginning of a series which main purpose is to shed some light on what canCzytaj dalej „Indie games marketing 101 pt. 1 – targeting your audience”

How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update

Guilty Gear is one of my favourite video game series of all time. These explosive anime fighting games kept me enthralled for a number of reasons – when I first found out about them, there weren’t many PC fighting games and copies of Guilty Gear X2 #Reload and Guilty Gear Isuka were added as freeCzytaj dalej „How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update”

How to talk to your community, when you don’t have to sell stuff? 5 ideas, 8 case studies

Social media communication is often used to amplify the sales of your product. What about moments, during which you aren’t forced to sell? There’s a bunch of stuff you can post when you’re not pushed to sell? There’s a bunch of stuff which can be done and pretty much all of it may have aCzytaj dalej „How to talk to your community, when you don’t have to sell stuff? 5 ideas, 8 case studies”

Getting your game’s community stars to help you. 2 case studies

It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes toCzytaj dalej „Getting your game’s community stars to help you. 2 case studies”

What would fighting games need to be mainstream again?

Even though I suck at them, I really love fighting games and it saddens me that they don’t seem to get much love from the gaming community, aside from the most dedicated fans. Today, I’ll look at some concepts, which may provide an answer to the question – why fighting games aren’t popular and whatCzytaj dalej „What would fighting games need to be mainstream again?”

What have we learned from doing each dev live stream?

Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.

How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic

Managing an app’s social media means that you have an interesting situation. Often times, the app’s user base may be considered as a huge (figurative) bucket of prospects, who’d be willing to engage with you outside of it – in social media, namely. There are many ways of letting them know that you’re doing somethingCzytaj dalej „How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic”

My response to Ana Valens’ „Among Us is blowing up. Blame fascism”

Hello everyone. It’s been quite a while, since I wrote a blog post. I hope you are all doing well in these odd and hard times. I usually write about social media, community management and marketing in video games industry, however today’s article is going to differ quite a lot from what I’ve already posted.Czytaj dalej „My response to Ana Valens’ „Among Us is blowing up. Blame fascism””