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What have we learned from doing each dev live stream?

Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.

Czytaj dalej „What have we learned from doing each dev live stream?”

Getting your game’s community stars to help you. 2 case studies

It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes to the core areas of my job, I didn’t have many people who’d help me. However, being in charge of communities means that you may potentially have a ton of people who’d be willing to help. In this post I’ll talk about 2 cases in which I was able to find people eager to help me accomplish my objectives, who were in it as players (and often paying customers) simply wanting to lend their hand, as honest admirers of the games. These cases are drastically different from each other, so here I go.

Czytaj dalej „Getting your game’s community stars to help you. 2 case studies”

What would fighting games need to be mainstream again?

Even though I suck at them, I really love fighting games and it saddens me that they don’t seem to get much love from the gaming community, aside from the most dedicated fans. Today, I’ll look at some concepts, which may provide an answer to the question – why fighting games aren’t popular and what could be made in order to make them be in the spotlight again.

Disclaimer – I’m a marketing person, so I won’t be talking much about game mechanics in-depth, since I don’t feel qualified enough to do so.

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How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic

Managing an app’s social media means that you have an interesting situation. Often times, the app’s user base may be considered as a huge (figurative) bucket of prospects, who’d be willing to engage with you outside of it – in social media, namely. There are many ways of letting them know that you’re doing something on, say, Facebook. There are pop-ups, buttons linked to your profiles and so on. They usually provide a constant and healthy stream of new followers. However, it’s always nice to witness a peak in the number of new followers, isn’t it? You know, a big influx of new people. And in May, we did just that. Here’s how it happened.

Czytaj dalej „How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic”

My response to Ana Valens’ „Among Us is blowing up. Blame fascism”

Among Us w serwisie Steam

Hello everyone. It’s been quite a while, since I wrote a blog post. I hope you are all doing well in these odd and hard times. I usually write about social media, community management and marketing in video games industry, however today’s article is going to differ quite a lot from what I’ve already posted. Ana Valens, a Daily Dot’s columnist, wrote a piece, in which she blames current political and social unrest as the main reason why Among Us, a simple, yet phenomenal „survival game”, based loosely of Space Station 13 (a cult classic, having pretty much he same core mechanic), I believe, has become a smash hit in the last few weeks.

Although her article has been tagged as an opinion piece, I believe that such an „opinion” is deeply flawed and we wouldn’t lose a lot if it got somehow discarded. Here is why.

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Making a Q&A livestream for the first time in Ten Square Games’ history

Livestreams are pretty prevalent in the gaming industry, however they are mostly made by amateurs who play console or PC games. I realized that this format could be used in the mobile games market and decided to conduct the first Q&A livestream session with one of the Fishing Clash game designers. I’ll talk about the process of how this became a thing, what I used to prepare the stream and how did it go.

Czytaj dalej „Making a Q&A livestream for the first time in Ten Square Games’ history”

ARGs and quizes on Facebook as a part of creating meta-content for the fans

Alternative Reality Games are something which lies close to my heart. I used to be extremely interested in, say, darker parts of the internet, be them fictional or not. Marble Hornets (it’s more of a series, but it has strong ARG vibes), NOC+10 are just some of the media which I was more than happy to delve into them. They were the reason why I’ve decided to incorporate parts of ARGs into some of social media profiles I manage. I’d like to talk about 3 cases, two of which were pretty good, while one didn’t perform as well as I’d like it to.

Czytaj dalej „ARGs and quizes on Facebook as a part of creating meta-content for the fans”

Three ways of providing customer service in gamedev

Efficiency is what pretty much everyone strives to achieve when working in video game development. It doesn’t really matter whether you are a 3D character artist, a game designer, or an accountant. A majority of people, I believe, work in scrum or agile enrivonments, however sprints are not applicable to some positions, like a customer support representative, or a community manager. How to organize their work and how to make them more efficient?Czytaj dalej „Three ways of providing customer service in gamedev”

How to deal with a spyware scamming scheme on Facebook?

Jean Jacques Rousseau said once that all people are good, it’s the civilization which is evil and because of it, some people turn evil. Honestly, I have no idea whether he was right or not. The point is – there are bad people out there and it’s sometimes pretty hard to deal with them. I consider a certain individual a pretty bad person, because he’s been exploiting some of the players of Fishing Clash for his financial gain. This is the story on how I managed to metaphorically trade punches with him. I kind of want to do this IRL, too.Czytaj dalej „How to deal with a spyware scamming scheme on Facebook?”

Social media reach’s overrated

I’ve made numerous PPC campaigns in social media and while I was usually able to set my very own KPIs. Since I happen to work in the video game industry, I usually went with conversions, which makes a lot of sense. However, I’ve done some campaigns which were only all about the reach. I didn’t quite enjoy them and here’s why.

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